Traveling through the screen: Top Set-Jetting Destinations of 2025

Rakesh Rajbhat 10 May 2025

In an age where entertainment shapes lifestyle choices, “set-jetting” — traveling to destinations featured in movies and TV shows — has emerged as one of 2025’s biggest travel trends. Whether it’s the rugged charm of Montana from Yellowstone or the romantic charm of Paris in Emily in Paris, travelers today are seeking real-world adventures inspired by their favorite screen moments.

This trend is reshaping how people plan their holidays, with social media and streaming platforms heavily influencing destination choices. Let’s explore the top set-jetting hotspots this year and how you can plan your own cinematic journey.

1. Montana, USA – Yellowstone

The sweeping landscapes of Montana have captivated audiences worldwide through the hit series Yellowstone. Expect rustic cabins, horseback riding, national parks, and an immersive Western experience. Travelers are visiting Bozeman and Paradise Valley for that authentic ranch life vibe.

Must-do:
    •    Stay at a luxury guest ranch
    •    Explore Yellowstone National Park
    •    Try local BBQ and craft beers

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2. Paris, France – Emily in Paris

The timeless elegance of Paris never goes out of style, but the Netflix series gave it a fresh, youthful glow. Set-jetters are following in Emily’s footsteps — from her chic apartment in the Latin Quarter to the charming cafés along the Seine.

Must-do:
    •    Take photos at Palais Royal
    •    Walk along Rue de l’Abreuvoir in Montmartre
    •    Dine at a sidewalk café with macarons and rosé

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3. New Zealand – The Rings of Power

Middle-earth is back in the spotlight with The Rings of Power, and fans are returning to the lush, dramatic landscapes of New Zealand. From Fiordland to Queenstown, the magic of Tolkien’s world feels very much alive.

Must-do:
    •    Visit Hobbiton near Matamata
    •    Take a helicopter tour of Milford Sound
    •    Join a Lord of the Rings filming location tour

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4. South Korea – Crash Landing on You & Squid Game

K-dramas and thrillers have put South Korea on the global map for binge-watchers and travelers alike. Seoul, with its mix of futuristic vibes and cultural heritage, is a top pick for fans and foodies.

Must-do:
    •    Explore Bukchon Hanok Village
    •    Visit Namsan Tower (N Seoul Tower)
    •    Try Korean street food in Myeongdong

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5. Croatia – Game of Thrones

While Game of Thrones may have ended, Dubrovnik’s status as “King’s Landing” lives on. Its medieval walls, stone streets, and Adriatic backdrop draw thousands of fans every year.

Must-do:
    •    Walk the Dubrovnik City Walls
    •    Take a Game of Thrones walking tour
    •    Visit Fort Lovrijenac (Red Keep)

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Why Is Set-Jetting So Popular?
    •    Emotional Connection: Viewers develop deep ties to stories and characters, making these locations feel familiar.
    •    Instagram-Ready Moments: These locations are already visually iconic, perfect for content creation.
    •    Inspiration During Lockdowns: With travel restricted during the pandemic years, shows became windows to the world. Now, people are ready to explore them in person.

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How to Plan a Set-Jetting Trip
    •    Research filming locations and plot your itinerary based on key scenes.
    •    Use local guides or tours that specialize in film tourism.
    •    Book early — these hotspots can get crowded during peak seasons.
    •    Mix it up — combine iconic filming spots with local experiences for a more rounded trip.

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Final Thoughts
Whether you’re a fantasy fan, a K-drama addict, or a lover of European romance, there’s a set-jetting destination waiting for you. So the next time you find yourself binge-watching a series, take notes — your next vacation might just start with your favorite episode.

Ready to travel through the screen? Let the adventure begin!